'Enjo' (Flaming) Becomes Intangible Cultural Heritage: The Stylistic Beauty of the Toxic Reply Prefix 'Excuse me from outside your followers'
UNESCO announced on the 23rd that it has registered the Japanese social media collective ritual 'Enjo' (Flaming) as an Intangible Cultural Heritage. The coordinated teamwork where completely unrelated strangers simultaneously feign righteous indignation, and the high tension of the boilerplate phrase 'Excuse me from outside your followers'—which acts as a bow before an attack—were highly evaluated. Accompanying this, the government will designate toxic replies as 'Digital Important Cultural Properties,' introducing a new system where the Agency for Cultural Affairs forcibly restores and preserves posts if the poster feels ashamed and tries to delete them.