Predicting Accidents via Gut Bacteria? Insurer's Damage Control: A 'Humming Discount'
Bio-insurer HelixSure announced on January 7 a new insurance product that scores accident risk based on gut microbiome composition. At an emergency press conference regarding a traffic accident involving a middle school student, the company unveiled a theme song and introduced a 'Humming Discount' that lowers premiums when users hum into an app.