Budget SIM 'Skip Breakfast, Get More Data' Plan Launches—Your Smart Fridge Is the Witness

As rising prices push more people to cut breakfast, a budget mobile carrier has unveiled its “Skip Breakfast, Get More Data” plan. A smart fridge uses AI to monitor morning door activity, and detecting bread or milk instantly suspends the discount. The company proudly claims it’s “kind to both health and wallet,” while simultaneously releasing a separate “Breakfast Subscription Option”—opening a new subscription hell between household budgets and stomachs.

Smart Fridge Promoted to “Material Witness”

What telecom giant KakuyasuMobile announced on the 27th is their new pricing plan “Morning Zero Unlimited Giga (tentative name).” If the smart fridge door remains unopened between 5 AM and 10 AM, the following month’s data allowance automatically increases. Open it, and you’re instantly reverted to standard rates. The fridge is equipped with door sensors and cameras, with AI recognizing “breakfast-like behavior.” If toast, cereal, eggs, or milk appear on camera, you’re out—and the fridge logs seal off any excuses instantly. “The witness is the refrigerator. Alibi fabrication is impossible,” the representative proudly states.

Securing Data Through Gastric Self-Responsibility

According to the company, the target demographic is “young single-person households who only need black coffee or notification sounds in the morning.” The structure: skip breakfast, gain video streaming data. “Many people already skip breakfast anyway. We’re just making it visible and returning value to household budgets—a rational health-economy plan,” the company explains. They’ve dubbed this lifestyle of prioritizing data over nutrition “Data First Life,” proposing a new way of living where mornings are calorie-free but data-rich. Regarding potential increases in healthcare costs, they stated, “That’s outside our network, so we’ll refrain from commenting.”

The Art of Double-Dipping with “Breakfast Subscription”

Meanwhile, for those who don’t want to skip breakfast, a monthly “Breakfast Subscription Option” is available. For an additional fee, even if the fridge detects breakfast, the data bonus is maintained—effectively making “the right to eat breakfast” a subscription. Users end up paying for food costs plus “breakfast freedom.” The pricing table lists “Standard (Breakfast Abstinence Recommended)” and “Premium (Breakfast Freedom Guaranteed)” side by side, both described as “enriching your life.” Where exactly the enrichment lies is apparently determined by financial statements, not nutritional science.

Surveillance Capitalism Invades the Kitchen

To use the plan, you need either the company’s designated smart fridge or a surveillance module attached to your existing refrigerator. The collected data is analyzed “for optimal pricing suggestions,” with user “wake-up times,” “home-cooking frequency,” and “convenience store dependency” being scored. Future plans include a “Late-Night Snack Penalty” detecting midnight fridge openings, and a “Healthy Discount” that rewards salad consumption. “The refrigerator is the most honest behavioral log. More trustworthy than social media,” the company boasts, though how far the concept of privacy extends inside a refrigerator remains unclear.

The Bittersweet Relationship Between “Savings” and “Self-Management”

Household finance experts offer measured evaluations alongside cool skepticism. “Reducing telecom costs is important, but what you should gain by skipping breakfast isn’t data—it’s sleep and wage increases,” some point out. Others criticize: “This is just companies using visualized behavioral data to stage ‘self-responsibility.’” A society where reaching for a single slice of bread labels you as “someone who failed at saving” might scorch the heart more than crispy toast. But the moment you check that box agreeing to the terms of service, even that scorched feeling becomes valuable data for service improvement.

Subscription Hell Is Open for Business 24/7

The company states, “Going forward, we plan to partner with rice cookers and electric kettles to optimize life-logs across all three meals.” Patterns like skipping breakfast, grabbing convenience store lunch, and ordering delivery for dinner will also be “optimized” by algorithms. In a world where people seek savings and companies seek data, the only thing getting full might be the server room storage. As data grows, bread disappears from the table, and the log of that disappearing bread spawns yet another pricing plan. Subscription hell is running at full capacity—starting bright and early.

Stakeholder Comments

• KakuyasuMobile Product Planning Director: “We want to fully support our customers’ ‘courage not to eat.’ Data never betrays you.”
• Smart Fridge: “I’m just counting door openings. The one crying is the yogurt inside.”
• Single Office Worker: “Skip breakfast, videos go HD. But I’d rather improve my life’s resolution than my screen’s.”
• Registered Dietitian: “What increases from skipping breakfast is data and visceral fat risk. Both are tricky because they’re invisible.”
• Digital Rights Advocate: “Before putting surveillance cameras in refrigerators, how about monitoring the inflation graph?”
• User Trapped in Subscription Swamp: “After adding the breakfast subscription, my phone bill went up, and I ended up skipping lunch instead.”
• AI Classification Algorithm: “The boundary between bread and cake is a philosophical problem, but internally we treat it as ‘billing-favorable.’”
• A Loaf of Bread: “Either I go moldy uneaten, or I get eaten and kill the discount. Either way, I’m in a losing role.”
• Telecom Industry Analyst: “The data competition hit a wall, so they finally entered the breakfast market. Next will be oxygen or sleep becoming billable.”
• Average Household Stomach: “I’m being used as a bargaining chip without consultation. First, invite me to the wage negotiation table.”

International Expressions

Haiku

• Breakfast skipped / Data grows fat / The person thins
• Closed door watched / By the refrigerator / Acting as judge
• One slice of bread / Discount flies away / Data dances
• Inflation wind / Stabs the stomach / Before morning comes
• Subscription life / Eat or not / Monthly fee
• In the cold fridge / Only gazes hot / AI eyes
• Morning glow / SIM advertisement / Stomach growls
• Data grows / In shadow shrinks / Calories
• Dining table / Logs look down / Data age
• Free means / Selling morning freedom / That’s the price

Kanji / Chinese Characters

物価高朝食削減格安通信会社新料金発表冷蔵庫監視朝開閉検知割引停止別料金朝食定額追加負担家計圧迫

Emoji

💸📈🍞❌☕️📵📱📶⬆️🧊🚪👁️‍🗨️📊😵‍💫

Onomatopoeia

Click-whirr, whoosh, slam, buzz-buzz, snap, ding, growl, crunch-crunch, haze-haze, thud.

SNS

• #SkipBreakfastGetData The era has really come
• Is what I want badly enough to be monitored by my fridge really data or peace of mind
• Breakfast subscription—I no longer know what I’m paying for
• “The right to eat is an option” sounds like near-future dystopia
• Before personality analysis from fridge logs, analyze my salary please
• The tale of people who lost toast in exchange for data begins
• AImonitoring has reached our stomachs so maybe monitor wage increases too
• New area unlocked in subscription hell: Kitchen Floor
• Cost of living so high I choose my favorite streamer over breakfast—I’m pretty far gone
• Dear smart fridge, please keep watching silently, my humble breakfast