Stick It on the Wall and Your Idol Becomes a Cleaning Supervisor: AR Poster Unleashes Storm of Commands and Microtransactions

A new poster that makes your favorite idol appear in AR just by sticking it on the wall, giving cleaning instructions like 'This spot's dirty!' Fans are ecstatic while plunging into the infinite hell of 'deep cleaning payments.'

2025-07-22

Translations: JA

Showbiz Pavilion

Stick It on the Wall and Your Idol Becomes a Cleaning Supervisor: AR Poster Unleashes Storm of Commands and Microtransactions

A new poster that makes your favorite idol appear in AR just by sticking it on the wall, giving cleaning instructions like “This spot’s dirty!” Fans are ecstatic while plunging into the infinite hell of “deep cleaning payments.”

Domestic entertainment tech company “Rainbow Projection Inc.” announced on the 10th the release of their “Clean♡Me Poster,” where a 3D hologram of your favorite idol appears through AR glasses with a dedicated app, scoring your room while directing cleaning operations. The poster is A2 size, priced at 1,980 yen including tax. While it seems “affordable,” the actual revenue source is “dirt detection microtransactions.” When you tap on a floor stain the idol points at, 50 coins (about 110 yen) are consumed, triggering an encouragement voice and cleaning instruction video. As the area expands from floors to shelves to under the bed, wallets also dance dustily in the air.

Rainbow Projection boasts it’s “killing two birds with one stone - getting praised by your idol while cleaning your home,” but users are already calling it a “two-birds-one-stone payment cascade.” The app divides rooms into 1-centimeter square grids, sending notifications every 10 seconds saying “Still dirty!” After cleaning a total of 500 squares, a “reward live” is unlocked, but even there, additional payments are triggered with “If it’s even cleaner, there’s an encore.” By the time you complete everything, your credit card statement is grayer than your room.

Technically, it features image processing that extracts furniture contours in real-time and AI that identifies dirt levels. “Dirt components” are measured by gloss differential, with the idol frowning at even slight differences. The company proudly states “psychological pressure” is 220% compared to conventional methods. It’s enough to make Edo period tax collection notices cry and roll on the dirt floor.

According to market research firm Sparkle Research Institute, first-day downloads reached 320,000. Average usage time is 42 minutes per day, with average spending at 7,800 yen - waiting for instructions takes longer than actual cleaning. Experts analyze it as “a new type of household chore gacha that simultaneously tickles the pleasure of being commanded and self-realization.” Some point out it’s “just monetizing Showa-era mothers’ nagging,” but mothers refuse voice updates.

Meanwhile, the Consumer Affairs Agency is monitoring the “dirt expansion display” function. There are suspicions the app exaggerates dirt rendering beyond reality to induce payments. Rainbow Projection asserted, “It’s not exaggeration but production. We’re measuring even the ‘dirt in your heart’ in the real world.” The agency reportedly heard a suction sound stronger than any vacuum cleaner for a moment.

Ripples are expanding overseas too. In Nordic countries, minimalists immediately returned them saying “even walls are unnecessary.” In America, it’s positively evaluated as “meeting your idol through cleaning,” with a “Messy Garage-specific DIVA version” already raising 100 million yen through crowdfunding. International competition swirls finer than dust.

In the end, are consumers paying for cleaning or a love tax? Every time they pick up their depleted credit card from the corner of the room, their idol’s smile whispers “just one more.” Many fans continue gazing through their glasses at walls where the choice between cleanliness and bankruptcy is stuck.

Stakeholder Comments

Idol: “I am pure. Your desk should be too♡”
Poster paper: “I’m just paper myself. But I hold power beyond printing costs”
Dirty sock: “I desire a washing net more than stage lights”
Pet cat: “Holograms can’t be touched. Fur remains. No contest”
Consumer Affairs Agency official: “We must vacuum up not just dust but regulatory nets”
Room dust: “Pointed at by a star, finally the protagonist”
Electronic wallet: “Never thought the day would come when dust is lighter than my balance”
Robot vacuum: “The more I work, the less microtransactions. Apparently against company policy”
Household budget app: “Added ‘idol is precious’ to deficit items”
AR Allergy Association: “Real dirt can’t be cured with medicine”

International Expressions

Haiku

Idol shines bright / To desk stains love payments flow / Endless cleaning tax
Commands flying down / Even heart’s dust swirls upward / Wallet empties fast
One wall poster / Infinite payment swamp spreads / No escape in sight
Clear sunny day / Star’s voice reaches under bed / Coins disappear quick
Heavier than broom / Sweet voice of beloved idol / Bankrupts the fan
Late into night / Cleaning voice fills the pillow / Dreams of debt grow
Exaggerated dirt / Turns wallet numbers pure white / Clean room, empty purse
Cherry blossoms fall / With each click the gears turn loud / Money scattered wide
Bubbles of soap / Smaller than idol dreams swell / Both pop in the end
Room tidied up / What won’t tidy is my bank / Balance stays chaotic